---
title: "HCAN: Empowering Senior Living to Take on Home Care"
description: Helping senior living operators fulfill the growing trend of expanding their service portfolios into the home.
---

[Growth ](https://members.lighomecare.com/growth)

# [HCAN: Empowering Senior Living to Take on Home Care](https://members.lighomecare.com/growth/hcan-empowering-senior-living-to-take-on-home-care)

 Written by [Lincoln Intelligence Group](https://members.lighomecare.com/growth/author/lincoln-intelligence-group) | Feb 8, 2022 5:01:00 PM

Home care providers that serve senior living communities take notice: A new franchising model is encroaching on your business, and it’s helping senior living operators fulfill the growing trend of expanding their service portfolios into the home.

**Mark Goetz**, President & CEO, HomeCare Advocacy Network (HCAN)

[View full post](https://members.lighomecare.com/growth/hcan-empowering-senior-living-to-take-on-home-care)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Lincoln Intelligence Group"
  },
  "dateModified" : "2022-11-08T17:01:24.215Z",
  "datePublished" : "2022-02-08T17:01:00Z",
  "headline" : "HCAN: Empowering Senior Living to Take on Home Care",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://members.lighomecare.com/growth/hcan-empowering-senior-living-to-take-on-home-care",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Growth"
  }
}
```