---
title: "Unconventional Tactics: Using Plan Reputation as a Lever"
description: Reputation matters to plan executives. Learn how even small pockets of engaged patients and families can change health plan behavior – and select your strategy, message, and partners to create an effective reputation-focused campaign.
---

[Home Care 100 Sessions ](https://members.lighomecare.com/home-care-100-sessions)

# [Unconventional Tactics: Using Plan Reputation as a Lever](https://members.lighomecare.com/home-care-100-sessions/unconventional-tactics-using-plan-reputation-as-a-lever)

 Written by [Home Care 100 Intelligence Group](https://members.lighomecare.com/home-care-100-sessions/author/home-care-100-intelligence-group) | Feb 16, 2026 6:20:20 PM

Reputation matters to plan executives. Learn how even small pockets of engaged patients and families can change health plan behavior – and select your strategy, message, and partners to create an effective reputation-focused campaign.

 

**Speakers**

**Tim Bateman, **VP, Managing Director, Home Care 100 Intelligence Group

**Shonu Gandhi, **Managing Partner, Arkeion Partners

 

 

[View full post](https://members.lighomecare.com/home-care-100-sessions/unconventional-tactics-using-plan-reputation-as-a-lever)

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