---
title: Family Caregiving - Big Need, Big Opportunity
description: Family caregiving is taking off, with support from HHS.  In light of current labor headwinds, we’ll decipher how this little-known workforce can be a huge asset for professional home care, and what it looks like to incorporate family caregivers into a care plan.
---

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# [Family Caregiving - Big Need, Big Opportunity](https://members.lighomecare.com/home-care-100-sessions/family-caregiving-big-need-big-opportunity)

 Written by [Lincoln Intelligence Group](https://members.lighomecare.com/home-care-100-sessions/author/lincoln-intelligence-group) | Feb 20, 2023 3:29:23 PM

Family caregiving is taking off, with support from HHS.  In light of current labor headwinds, we’ll decipher how this little-known workforce can be a huge asset for professional home care, and what it looks like to incorporate family caregivers into a care plan.  We’ll also explore the family caregiver business opportunity, including state-led initiatives that afford home care providers the chance to partner as program “conveners” and manage payment, training and quality control.

Speakers:

**Tina Pickett,** **Moderator**, Director, ATI Advisory  
**Andrea Cohen**, Founder & Vice Chair, HouseWorks  
**Vicki Hoak**, Executive Director, Home Care Association of America  
**Peter Ross**, CEO & Co-Founder, Senior Helpers

[View full post](https://members.lighomecare.com/home-care-100-sessions/family-caregiving-big-need-big-opportunity)

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