---
title: "March 4 - Personal Care Workgroup: Data Driving Differentiation"
description: Executive Advisor Hank Ross will facilitate a conversation around start-up and reimbursement considerations for home-based primary care (HBPC) for a clear understanding on the likelihood of your company being successful with this business line.
---

[Meetings ](https://members.lighomecare.com/meetings-and-events)

# [March 4 - Personal Care Workgroup: Data Driving Differentiation](https://members.lighomecare.com/meetings-and-events/data-driving-differentiation)

 Written by [Lincoln Intelligence Group](https://members.lighomecare.com/meetings-and-events/author/lincoln-intelligence-group) | Feb 18, 2025 5:35:13 PM

This workgroup is for operational leaders of the personal care service line and will be facilitated by Jennifer Sheets, Executive Advisor, and Betsy Hansen, Senior Advisor. Over the next several months we'll be launching a new series of discussions around leveraging data to drive differentiation & growth. We will then culminate this work together, in-person, at our next Home Care 100 in June.

For our first meeting, we will share our developing perspective on how data can be used to drive differentiation in personal care and a proposed working plan to break down the topic over the course of the next 3-4 months. We will also plan to discuss your thoughts and input as we drive towards tangible solutions & strategies that will support personal care businesses.

Please note these are cameras "on" knowledge-sharing meetings.

[View full post](https://members.lighomecare.com/meetings-and-events/data-driving-differentiation)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Lincoln Intelligence Group"
  },
  "dateModified" : "2025-02-27T17:59:32.620Z",
  "datePublished" : "2025-02-18T17:35:13Z",
  "headline" : "March 4 - Personal Care Workgroup: Data Driving Differentiation",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://members.lighomecare.com/meetings-and-events/data-driving-differentiation",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "HC - Meetings"
  }
}
```