Home Care 100 Sessions

Backing Your Business Development with Data

Written by Home Care 100 Intelligence Group | Feb 16, 2026 6:25:15 PM

Tried and true relationship-based sales tactics aimed at referral partners are no longer enough; every sales and marketing narrative must now tell a data-driven story of value. Learn through showcase examples how you can shift your business development strategy to a data-backed approach that makes sense to your partners’ decision-makers.

 

 

Speakers

Peter Bresler, Principal Advisor, Home Care 100 Intelligence Group

Alicia Marr, CEO, Excelin Health

Linda Murphy, COO, Concierge Home Care