Expanding the Home Care Workforce Recruiting Funnel - January 17

Meeting the demand for clinical and non-clinical caregivers requires expanding the funnel of interested applicants. We will explore three channels for attracting new candidates to our sector, as well as illustrate how other commercial sectors have met their workforce supply gaps.

 

1. Using social media such as TikTok to positively influence the perception of caring for seniors;

2. Cooperative approaches for influencing career choice toward the caregiving sector;

3. Forging educational partnerships to develop a captive pipeline of clinicians.