Personal Care providers have historically focused on addressing demand at the upper end of the private pay market on an hourly basis. To ensure growth in volume and share, many providers are expanding their focus to other payers and payment models. This session will cover:
1) New offerings and operating models that providers are experimenting with to address the middle market
2) The pros and cons of courting government payers such as Medicaid, Medicare Advantage, and Veterans Administration
3) Other ways providers can generate revenue beyond the traditional hourly model
We'll present the state of the personal care payment landscape, followed by a discussion session in which we dive deeper into new revenue sources and explore the viability of each.
